The Mission

Designing a digital service for the equestrian 
sports sector to track the horses fitness and
reach training goals.

Building the brand

Identifying the target group

Together with the client, we identified the brand in workshops.
For that, we used methods like "app-statement",  business model canvas and other canvas types.

Small budget & fast-paced

Based on the workshops outcome, mood screens and logo drafts were developed. After approval, the logo, key screens, app icon and simple brand guidelines were produced.

Result

Tracking rides

Tracking rides and having an overview
over the last rides on the home screen.

Summary

After the ride, the user is able to see the analysis of the activity, add photos and notes or share the activity on social media.

Feed

The user is able to see all his previous
activities in the history section.

Also a weekly summary is provided
to give insights about training goals status.

Interactions &
micro animations

Quickwins for more engagement

Progress Module

Micro animation for more engagement in the progress module.

Balance Module

The Balance module is showing the overall horse balance between the left & the right side.

Apple watch
extension

Convenient usage
during the ride

For comfortable usage, while sitting on the
horse, an apple watch extension was developed.

Let's talk about it.

If you got any feedback, questions or any type of input: dont' hesistate to get in contact with me.

Imprint  —  Data Security