@Europace 2020 — 2021
"Help consumers better understand their real estate financing, provide more data security and bring more control to the financing process."
Team members: 12
Product Manager: 1
Product Owner: 1
Venture architect: 1
Product Designer: 1 — Hey, that's me!
We created a 2-week-sprint rythmic product development process to align our roles, accountabilities, and deliverables.
In my role as the Product Designer and together with my team, I defined the product design process that covers parts of the exploration, concept & validation and the build phase. In this way, we minimized blind spots or accountability gaps.
After the core functionality of the service was identified we developed a minimally viable version of the product. Before starting a silent launch phase, in which we rolled out the product on selected pilot partners, the overall design language and concept was created.
At the end of the silent launch- / beta-phase, the first version of Finn was released.
The data and feedback from this phase helped us to improve existing features and develop new ones.
Launch video created by me in my role as lead designer for the brand finn
Several user interviews, hours of reviewing hot jar recordings and days of general data analysis later we identified further pain points of the launched version and went into a phase of improvements.
We were aware that the first registration process wasn't optimal. And our hypothesis was proved now. So we improved our email notifications as well as the password-creation process.
Also we added a short onboarding to explain new users the core functionality and benefits of using Finn in their communiation with their consultant.
From minor wording adjustments to navigation aids, implementing a checklist for the overall procress, recreating the document upload as a checklist as well as technical improvements, such as changing synchronous to asynchronous data transmission with corresponding design adjustments.
For a better understanding and maintainability of the overall design, a component library was created. This living library is giving the team the ability to get faster results.
In the current phase, we are looking at how we can make it easier for consumers to understand how financing will affect their future lives. To this end, we are testing various concepts and features such as repayment charts, visualisation of monthly instalments or interest rate development. We are still in the discovery phase tough
If you have any feedback, questions, or any type of input: don't hesitate to get in contact with me.
Experience - Europace DesignsystemDesign System for a multi product company
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