The Mission

Bringing the brand and productline of the family-owned marketing-agency to a modern level and establish internal- and product-processes without stopping the daily business.

Phase 1:

Rebranding

Establishing a new visual identity

LocalBranding is a full-service agency for smaller businesses which provides a full-stack marketing set-up in a building-kit-system. The challenge was to emphasize a more powerful, classic/professional but also personal and trustful look and feel.

Foundations

Developing the core elements of the rebrand.

Logo

The old signet contains a hidden lion head.

To build up a feeling of protection and trust we choose to cancel the symbol of the butterfly and use the lion as the signet only.

Fonts

For a more professional but classic look and feel we decided to transform the main font "Impact" into "Lato". The clean font face with classic elements like the descender of the small g underlines the message of the brand.

As a contrasting font, we took "Fira Mono" for subheadlines only.

Colors

To maximize the focus we reduced the two main colors from blue/orange to orange only.
The reason for taking the orange instead of the blue was to be able to emphasize a warm but active and personal appearance.
In the next step, we developed a vivid and friendly color palette.
The result is a clean and functional logo with a basic branding set that can be used without making many exceptions and extra rules.

Implementation 

Agency Webshop, Online Styleguide and Component Library.

Phase 2:

Services & products

Restructuring the product & service line

Product Restructuring

Example on Webshops & Websites:
made for small budgets and easy customization

Sector-specific themes for websites and webshops

To guarantee low prices and a fast outcome, the client can choose
between different sector themes in which the clients' company is located. Restricted customization of the theme is inclusive.

Templating design- and code-files

For a fluent and low-price workflow, the following process and file structure were established.

Service Platforms

Full-service on every layer.

LocalBranding connects all needs for the daily business of small companies in one ecosystem. For that, the agency offers different platforms for different needs.

LocalBranding has a full-service philosophy. In digital products, it is a no brainer to offer the production in-house. To close this gap for print products a print service platform "localbranding.productions" was created. 

https://localbranding.productions

In the daily business, it often happens that the client has no real data structure nor storage.

Important documents, handovers or deliveries where kept in different places, USB-sticks or mail accounts. To make the workflow easier LocalBranding offers a cloud storage service for their clients.

https://localbranding.cloud

Imprint  —  Data Security